Print on demand (POD) is a business model that allows you to sell custom-designed products without purchasing inventory upfront. Products are only printed and produced after a customer places an order.

With print on demand:

• You create and upload your designs.
• List products for sale in your online store.
• When a customer places an order, the product is printed and fulfilled.
• The order is shipped directly to your customer.

This means you don't need to manage inventory, purchase equipment, or handle shipping. Print on demand is a low-risk way to start and grow an online business selling custom products.